Position Description:

The Product Marketing Manager position requires very strong written and oral communication skills, excellent interpersonal skills, an aptitude for framing complex issues in easy to understand terms.

Reporting to the Vice President of Field, the Product Marketing Manager will be responsible for developing and delivering world class product marketing strategy and materials. You will work with Product Management, Marketing and Sales teams to create an integrated marketing plan and identify key marketing messages including product/technology positioning. Additionally, you develop sales and marketing tools (product collateral, strategies and programs. You will provide both strategic and tactical support to support to different internal and customer facing teams to deliver the messages to the market with high impact.

Responsibilities:

• Maintain a consistent message including defining target customers and benefits
• Make sure that the product descriptions remain consistent throughout all external-facing organizations
• Spearhead messaging development for product material, webcasts, and other communications or events
• Support the sales team by using sales tools and market expertise to make sure all products are properly positioned
• Planning the product marketing strategy for new and existing applications
• Analyze and identify consumer needs and represent product lines to prospective customers
• Identify and propose marketing opportunities

Skills and Qualifications:

• Very strong written and oral communication skills; excellent interpersonal skills
• Adept at framing complex issues in easy to understand terms
• Operates cross-functionally and influences multiple parties toward a common goal
• Self-guided with minimal supervision
• The presence to handle briefings to customer/prospect executives
• 5+ years product marketing experience supporting software applications
• Bachelor's degree in Technology related field or in Marketing or equivalent work experience with technical knowledge of products ; MBA desired

Travel required:

• Yes, approximately 10 to 15%

Tidal offers a highly competitive compensation package and great benefits, which include Stock Options, 401 (K), comprehensive insurance and tuition reimbursement. Tidal is an equal opportunity employer.

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